Global chemical giant appoints tech PR shop
~ Stone Junction to manage pan European PR and content campaign ~
energy and maintenance solutions provider NCH Europe has appointed
engineering and technology PR agency, Stone Junction, to handle media
relations and provide content PR services across Europe. The agency
already provides similar services for nearly twenty other clients.
As the largest division of the NCH Corporation, a US based multinational business, NCH Europe's 2200 strong team operates across 25 countries. Its key markets include hospitality, industrial and infrastructure customers.
With European headquarters in Bilston, UK, NCH Europe provides solutions to clean and conserve water, save energy and best handle maintenance work. Its broad range of solutions covers water treatment, waste water, greases, oil, fuel additives, industrial parts cleaning, degreasers, descalers, rust removal, surface protection, absorbents, adhesives, sealants and cutting tools.
The company is more than 90 years old, having grown from a single location in Texas, USA, and is still led by the descendants of its founder Milton P. Levy Sr.
Nowadays, NCH Corporation, with over $1bn in sales, provides solutions to customers in North and Latin America, Europe, India, China and South-East Asia. Globally, there are more than 8,500 employees and technical sales representatives, all of whom seek to operate using the fundamental people-oriented culture created nearly a century ago in Texas.
"One of the key reasons NCH Europe has chosen to work with Stone Junction is its ability to understand and develop a multi-media and pan-European presence around our five innovation platforms of Water Treatment, Waste Water, Lubricants, Parts Cleaning and Maintenance," explained Bernard Daymon, President and CEO of NCH Europe. "This is expected to enhance our NCH brand awareness, which is one of our strategic priorities."
"The feedback that we received from NCH Europe was that the quality of our team, our focus on driving sales, as well as our creativity, agility and enthusiasm make us unique in the market," stated Richard Stone, managing director of Stone Junction.
"We pride ourselves on our ability to provide genuine consultation in every situation, remaining alert and engaged during each communication. Hence avoiding functioning on the auto-pilot mode without really thinking," continued Stone.
"NCH Europe builds on our client portfolio, which already contains some brilliant, international and global technical brands, including Renishaw plc and COPA-DATA," he concluded.
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Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council