Stafford PR agency drums up support for apprenticeships
On Friday November 2, 2012, technical and engineering PR agency Stone Junction drummed up support for apprenticeships by inviting the local Member of Parliament for Stafford, Jeremy Lefroy, to participate in a session of African drumming.
The 'Drumming up Support for Apprenticeships' event, which took place at the Business Innovation Centre on Staffordshire Technology Park in Beaconside, Stafford, aims to publicise the Public Relations Consultants Association (PRCA) apprentice scheme, as well as Stone Junction's own search for a PR apprentice.
In September, Stafford MP Jeremy Lefroy announced a new apprenticeship helpline, launched by Stoke-on-Trent and Staffordshire Local Enterprise Partnership to provide businesses in Stafford with the vital advice they need to successfully take on an apprentice. In championing the scheme, Jeremy Lefroy has inspired Stone Junction to appoint an apprentice in accordance with the PRCA apprentice scheme.
The PR agency is currently looking for one new apprentice, who will benefit from a salary 50% higher than the minimum wage for apprentices, annual time off for charity activity work and a non vocational grant to be spent on learning a skill unrelated to their job.
The PRCA and Pearson in Practice are leading a partnership to develop and deliver an apprenticeship programme for the public relations industry providing non graduates with a clear, structured and industry recognised career path into the public relations. This is open to anyone over 16 living in England and not taking part in full-time education. There is no upper age limit and entry requirements are flexible.
Stone Junction underwent a period of growth, tripling in size in 2011, and has an expanding UK and European client base. It works with a diverse range of technical, industrial and engineering organisations, including trade bodies, manufacturers and service providers.
Richard Stone, managing director of Stone Junction, says: "We have introduced African drumming as a fun activity, because we believe a professional career should include an element of fun to combat stress.
"Many of our clients join us following word of mouth recommendations about our ability to produce good quality and consistent PR, which demands a great deal of work. Our tactics include public and media relations, brand journalism, social media, Blogging, e-mail newsletters and video production."
Meet the team
After obtaining a Master's degree in Applied Communication from Coventry University, Charlie moved to Spain, where she worked as a PR assistant for the Contemporary Art Centre in Malaga. She has also worked as a PR officer for the ACT Foundation, which was the first independent theatre in Bucharest. Before moving to Stone Junction, Charlie worked for Oracle in the customer referencing department. Charlie loves books and languages and could talk for hours in French, Spanish and Romanian or for a few minutes in German.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council