SEO is go
of the changing landscape in technology and engineering marketing, PR
agency Stone Junction has launched a new range of SEO (Search Engine
Optimisation) services. The packages will help companies rank higher in
search engine results for keywords relevant to them.
Stone Junction's SEO packages range from online content creation and on-page optimisation to inbound link building.
75 per cent of users never scroll past the first page of results in search engines and the importance of rich online content and inbound links to any company that wants to get noticed is universally recognised.
Stone Junction's experience in technical, technology and engineering PR allows the team to produce specific and focussed website content, fine tuned for search engine optimisation. Furthermore, the PR agency understands the selling points of many engineering technologies and the relevant websites from which to generate good links. It also has the skills in house to be able to write about these technologies without extensive briefs.
"Link building and content creation are second nature to Stone Junction and have always been a core part of the service," commented Richard Stone, managing director at Stone Junction. "In fact, when I set the company up in 2006 it was because so few agencies in our space understood digital PR, content creation and online marketing.
"What has happened over the last two years is that changes in algorithms, particularly Google's Penguin and Panda updates have brought traditional SEO techniques closer and closer to PR."
"However, businesses will often hire an external SEO company with little experience and knowledge of the technical products and services they offer.
"But understanding a company is an essential component in choosing which keywords to optimise a page for and crucial in targeting relevant web sites from which to secure links - that's where our years of experience in the technical, technology and engineering sectors comes in to play."
If you would like more information on the SEO services that Stone Junction supplies, go to www.stonejunction.co.uk/seo.htm or call 01785 225 416.
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Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council