Birches Head High School calls in PR experts
Stoke-on-Trent school, Birches Head High School has awarded its PR account to Stafford PR agency Stone Junction. The specialist firm will handle the school's media relations and help raise awareness of the full range of advantages Birches Head offers its students.
Birches Head High School is an 11-16 mixed comprehensive Foundation/Trust school based close to the city centre of Hanley. It is rated at an overall good standard by Ofsted but is described as outstanding in its effectiveness in developing partnerships to promote learning and well-being.
Stone Junction will target key media such as local, regional, national and trade press in order to deliver Birches Head High School's message.
"We're really excited to begin our campaign with Stone Junction," commented Karen Healey Birches Head High School's head teacher. "We're really confident that the company has the creative expertise we need to enable us to move forward.
"We want to reach out to the parents of children in Stoke-on-Trent and celebrate the fantastic achievements of students, staff and parents at our school. Stone Junction's obvious empathy with our philosophy will help us achieve this," she concluded.
"Birches Head High School is now one of the two consumer-orientated clients we work with," commented Richard Stone, managing director of Stone Junction. We're really happy to be taking on the school as a client and we have already planned some really interesting opportunities that we can't wait to get started on."
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Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council