Award shortlist for PR agency
~ Stafford based PR agency shortlisted for PRCA Dare award ~
winning technical PR agency Stone Junction has been
shortlisted for its first ever Public Relations Consultants Association
(PRCA) Dare award for the digital PR campaign it implemented for
industrial automation parts supplier EU Automation. The awards ceremony
is set to take place on July 6, 2016.
Stone Junction’s Fables of the Automation campaign for EU Automation has been shortlisted for the trade and B2B campaign award category. The project is a content based digital PR campaign with a strong international element.
A highlight of the campaign is the introduction of a customer magazine that discusses the latest industry trends. The platform, AUTOMATED, is now available in four languages – English, German, Italian and Spanish – with plans to translate it into French and Mandarin Chinese.
“Public relations can be notoriously difficult to measure, but we have managed to trace ten percent of sales to our PR effort,” explained Jonathan Wilkins, marketing director of EU Automation. “As well as boosting sales, the campaign has strengthened our position as industry opinion leaders.”
“Last year saw an entire suite of award shortlists for Stone Junction, which means we are on to a winning combination of great customer service, industry knowledge and media relations,” explained Richard Stone, managing director of Stone Junction.
This campaign marks the follow up to the ‘Automation for the People’ campaign, which won the best STEM category at the CIPR Pride Midlands awards last year.
Stone Junction is a technical PR agency specialising in engineering, technology, manufacturing and IT PR. Stone Junction offers a range of services including media relations, technical copywriting, international public relations, social media, photography, email marketing and SEO.
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Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council