Laying the foundation of a good reputation
~ Stone Junction encourages UK companies to enter more awards ~
Stafford based PR
agency Stone Junction is calling for more companies to
recognise the importance of entering awards. To help the cause, the
company has introduced an award
entry service for businesses throughout the UK. The service
sits amongst Stone Junction’s current offerings, which include media
relations, copywriting, photography and international PR.
A recent survey revealed that one of the biggest benefits of winning company awards is the boost in staff morale. Other advantages include increased brand recognition in the UK, at 27 per cent, and a spike in new business sales, at 20 per cent. The survey was delivered to a range of companies that recently entered the Queen’s awards.
“Many businesses don’t understand the value of business or industry awards,” explained Richard Stone, managing director of Stone Junction. “Often enough, just entering awards is a very simple way of improving the visibility of a company, either by attending the networking events before or after the award ceremony, having your entry documented online or even just blogging about it.
“Not only is the brand awareness great, but if you get shortlisted, your company can also reap some significant financial benefits from new business. Stone Junction was shortlisted in three CIPR Awards during recent years, and we were a finalist in this year’s Sentinel Business Awards,” confessed Stone.
Stoke-on-Trent insurance company Autonet is the perfect example of a business that has greatly benefited from award entries.
“Entering national and local awards really does play a big part in raising the profile of a company. It is something we have witnessed here at Autonet,” commented Ian Donaldson, managing director of Autonet Insurance. “Awards allow us to recognise the hard work and commitment of individuals in multiple departments across the company, including training and technology.
“We have been successfully shortlisted for a number of prestigious awards, including the Insurance Times and the UK National Contact Centre Awards. Autonet is planning to enter other relevant insurance and business related awards in the future,” he concluded.
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Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council