Electrical engineering PR: Web traffic boosts sales 21%
REO is an electrical component manufacturer based in
Shropshire. If a year ago, someone had told the team that it could
achieve over 100 pieces of press coverage in less than twelve months
they might have seen a few jaws drop.
As well as the impressive boost in media profile, REO has also seen web traffic increase by 19.5% and turnover increase by 21% on the previous year.
All of the company’s marketing activity has been 100% authentic and earned; REO hasn’t bought any advertising in the last twelve months.
Generating press coverage with renewables PR
To generate press coverage REO works with specialist
electrical engineering PR
agency Stone Junction. This helps REO focus
its marketing campaign and achieve the firm’s communication goals as
does the appointment of a specialist business development manager in
REO’s media work has been augmented with a series of blog posts, creating a customer focussed renewables PR information bank.
Exhibiting at trade shows hasn’t always been a key part of REO’s strategy, so when the company chose to exhibit at Southern Manufacturing for the first time in 2013, it made social media a key part of its strategy.
After a live tweeting campaign during the show, REO’s Twitter following increased significantly and the company was very pleased with the level of interaction and exposure it received.
During this year’s Drives & Controls show, other exhibitors enthused about seeing our articles in the trade press and recognised our business development manager from the pictures.
REO has definitely made its mark in engineering marketing.
Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
“GAMBICA has had a long and very successful relationship with Stone Junction. They helped us lead a campaign to raise government awareness of the National Physical laboratory and arrange a successful House of Commons breakfast briefing,” Dr Graeme Philp, Chairman of GAMBICA.More testimonials