Not throwing mud
agency offers e-mail marketing tips ~
Technical and content PR agency Stone Junction has released an infographic to examine the importance of content when crafting an e-mail marketing campaign. The infographic has been designed with business owners and in-house marketers in mind.
The infographic can be downloaded here.
By focusing on the content of the e-mail rather than the
contacts you are sending it to, response rates can be significantly
The infographic features a number of e-mail marketing tips and tricks to increase click-throughs, replies and sales. In addition, the infographic includes a five step content checklist that allows marketers to achieve e-mail marketing success.
The infographic also offers advice that marketers may have not considered, notably optimising e-mail for mobile, featuring social media buttons and adding enhanced content such as links to webinars, whitepapers or including a multimedia element, ideally video or graphics.
"E-mail marketing is not about throwing mud to see what sticks. The key to success is the quality of the content, not the amount of e-mails sent,” explains Laura England, account executive at Stone Junction. “Due to the high concentration of e-mail marketing out there, many people assume it’s a dying art form but in fact, it is one of the most effective tactics we can use to generate sales leads.
Stone Junction is a technical PR and content marketing agency based in Stafford. Its services include digital PR, blogging, e-mail marketing, SEO and social media management.
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Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council