Selling to the world one market at a time
~ International PR guidelines for SMEs that want to export ~
Technical PR agency Stone Junction has produced an infographic to help British SMEs design a tailored international PR and marketing strategy that helps them make the most of exporting. A YouGov report published last year stated that six in ten UK SMEs planned to start exporting by 2016. As the deadline draws near, many SMEs continue to find exporting difficult.
The international PR and marketing infographic can be downloaded from www.stonejunction.co.uk/international-PR-infographic.pdf.
The infographic details the top three things companies should
consider when planning their international PR and marketing campaign:
multilingual content, media knowledge and audience insight.
“Exporting without a strategy could be profitable for some companies, but it’s usually not a sustainable endeavour,” explained Charlie Stroe, account manager at Stone Junction. “Companies should first set out a plan for what markets they would like to tackle, then perform a thorough analysis of the chosen markets and create a strategy for each one. Marketing and PR are two aspects of this strategy that shouldn’t be overlooked.”
Stone Junction has first-hand experience of exporting and currently helps several SMEs and large companies increase their international profiles and sales in different regions of the world, including Europe, North and South America, Asia and Africa.
“Multilingual content is at the heart of any international PR strategy,” continued Stroe. “Almost half of the world’s population can be reached using only two languages: English and Mandarin Chinese, but a recent CSA Research study showed that 85% of consumers are more likely to buy a product when information in their own language is available.
“The quality and relevance of your company’s content is also crucial, as is adapting content to your market and audience. Having the right mix of cultural intelligence and local knowledge is essential when you’re trying to penetrate a new market and position your brand correctly.”
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Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council