Online video is a key part of content marketing. In fact, it's harder to avoid statistics that illustrate the inimitable growth of video in marketing than it is to find them.
For instance, Axonn Research found that seven in ten people are more inclined to buy from a brand if they have viewed video content produced by the company. Cisco predicts that by 2017, 69% of all consumer internet traffic will be made up of video.
However, the question potential customers often ask is how significant is video in the B2B, and specifically engineering, world? After all, if you are attempting to influence people who work in an office, surely the written word is less interruptive to their colleagues?
Not quite. In engineering and technical environments, video is viewed line-side by production engineers, collaboratively by design engineers and on tablets and mobile devices by C-level staff. I think the case for video in engineering communications is more compelling than in most B2B environments.
Video in engineering and technical marketing
Just like most technical people, engineers crave the opportunity to watch videos of products in action. This kind of content is valued much more highly than polished corporate work.
Don't believe me? This video, uploaded and marketed by Stone Junction, has more than 14,000 views from genuine engineers on YouTube already. The production values are relatively low; it was produced in 2006 in quite a rough and ready way, but the audience has been impressive.
That's not to say there isn't space for high quality production work though – we simply believe that the best kind of campaign incorporates rough and ready application videos, higher quality applications videos, high quality corporate work and talking heads content.
The results speak for themselves. In a nutshell:
If you want to talk about the kinds of video Stone Junction
build into a content
campaign for your business, get in touch on +44 (0) 1785 225416.
Meet the team
Zafar is a technological savvy business graduate with an MBA in international business and a bachelor's degree in business IT. He's worked in the public sector as a money advisor and spent time as an analyst in developing a commercial hybrid vehicle for Tesco. He's also worked in a busy marketing department where his fluency in Urdu, Punjabi and Hindi was handy. His passion for photography and new tech is rooted in his thirst for knowledge... he is a thirsty sponge.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council